[en] The fast-moving economic integration and technology development has lead to the development of Crossborder E-commerce (CBEC). As its nature of more complicated interaction processes in comparison with domestic e-commerce, consumer attitudes and perceptions also changed and be affected by additional different factors. Given the increasing rapid development and extension of CBEC into emerging markets, there is lack of research attentions toward customer’s intention in these regions. Therefore, this study reviews previous studies on consumer's purchase behaviour to propose model in identifying factors influencing Vietnamese consumer's purchase intention in CBEC context. This study also discusses the challenges of CBEC in emerging markets and attempts to introduce a conceptual model in understanding the consumer's purchase intention in CBEC of the Vietnamese consumer especially during the covid-19 pandemic.
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Ta, Nguyet Phuong ✱; University of Economics - The University of Danang > E-commerce
Nguyen Son Tung ✱; Université de Liège - ULiège > Urban and Environmental Engineering ; University of Economics - The University of Danang > Business Administration
✱ These authors have contributed equally to this work.
Language :
English
Title :
Purchase Intention In Cross-Border E-Commerce: The Impact Of Foreign Traveling On Vietnamese
Publication date :
December 2021
Event name :
The International Conference on Management and Business (COMB-2021)
Event organizer :
University of Economics - The University of Vietnam Heriot Watt University University of Liège Mahasarakham University Thuong mai University Quy Nhon University Nha Trang University Vietnam Union of Science and Technology Associations – Danang Economic Science Association
Event place :
Danang, Vietnam
Event date :
26/11/2021
By request :
Yes
Audience :
International
Main work title :
Proceedings of The International Conference on Management and Business 2021
