Digital technology choices by buyers and sellers for open market business-to-business transactions

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Van den Steen, Nils; Muylle, Steve; Basu, Amit et al.

2021 • INFORMS Annual Meeting

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https://hdl.handle.net/2268/266615

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Disciplines :

Management information systems

Author, co-author :

Van den Steen, Nils; Cox School of Business

Muylle, Steve

Basu, Amit

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

Digital technology choices by buyers and sellers for open market business-to-business transactions

Publication date :

2021

Event name :

INFORMS Annual Meeting

Event date :

October, 2021

Audience :

International

Available on ORBi :

since 03 January 2022

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