How should firms prioritize their  transaction digitalization efforts? Insights from research on buyer-supplier dyads

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How should firms prioritize their transaction digitalization efforts? Insights from research on buyer-supplier dyads

Van den Steen, Nils; Muylle, Steve; Basu, Amit et al.

2020 • INFORMS Annual Meeting

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https://hdl.handle.net/2268/254997

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Disciplines :

Management information systems

Author, co-author :

Van den Steen, Nils

Muylle, Steve

Basu, Amit

Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy

Language :

English

Title :

How should firms prioritize their transaction digitalization efforts? Insights from research on buyer-supplier dyads

Publication date :

2020

Event name :

INFORMS Annual Meeting

Event date :

October, 2020

Audience :

International

Available on ORBi :

since 12 January 2021

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