Brand hate and anti-brand communities: the case of Apple, and many others...

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Speech/Talk (Diverse speeches and writings)

Dessart, Laurence

2020

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https://hdl.handle.net/2268/254881

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Keywords :

anti brand; community; tribes; Apple

Disciplines :

Marketing

Author, co-author :

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Language :

English

Title :

Brand hate and anti-brand communities: the case of Apple, and many others...

Publication date :

November 2020

Event name :

Tribal Marketing. PGE Course by Professor Bernard Cova.

Event organizer :

KEDGE Business School, France

Event place :

Marseille, Luminy, France

Available on ORBi :

since 08 January 2021

Number of views

110 (3 by ULiège)

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0 (0 by ULiège)