[en] Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, we argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, we propose an alternative tool that overcomes the limitations we identified and is more appropriate for nascent multisided platforms. We argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.
Disciplines :
Strategy & innovation
Author, co-author :
Belleflamme, Paul
Neysen, Nicolas ; Université de Liège - ULiège > HEC Liège : Transformation digitale
Language :
English
Title :
A Multisided Value Proposition Canvas for Online Platforms