open banking; regulation; digital strategy; FinTech; big tech; digital innovation
Abstract :
[en] This paper provides decision makers in digital banking with a framework for
developing their open banking strategies. Based on interviews with experts from leading
banks and insurers, FinTech and big tech, a large consultancy and the regulator, we have
identified five strategic dimensions of open banking — product innovation, customer
experience integration, ecosystem competition, datascape and geographical scope —
and mapped the relationships between them. Decision makers in financial services can
assess their position on these important dimensions of open banking and set their strategic
direction. Using the framework, we also illustrate how hitherto relatively closed banks with
a dominant market position are starting to transform into open ecosystem players that embrace digital innovation. Likewise, we show how open banking initiatives of big tech and
FinTech can be mapped on the framework. In addition, the paper reviews how regulation,
market and digital technology impact open banking strategy.
Disciplines :
Strategy & innovation
Author, co-author :
Standaert, Willem ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing and Strategy
Muylle, Steve; Vlerick Business School
Cumps, Bjorn; Vlerick Business School
Language :
English
Title :
Opening the gates: A framework for an open banking strategy
Publication date :
April 2020
Journal title :
Journal of Digital Banking
ISSN :
2397-060X
eISSN :
2397-0618
Publisher :
Henry Stewart Publications LLP, London, United Kingdom