Customer management excellence : Outil au service du changement de culture d’une société en processus de fusion

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Master’s dissertation (Dissertations and theses)

Delcourt, Cécile

2003

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https://hdl.handle.net/2268/243091

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Keywords :

Trade marketing; Channel Management; Customer experience

Disciplines :

Marketing

Author, co-author :

Delcourt, Cécile ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Language :

English

Title :

Customer management excellence : Outil au service du changement de culture d’une société en processus de fusion

Defense date :

June 2003

Institution :

HEC, Liège, Belgium

Degree :

Ingénieur Commercial

Available on ORBi :

since 14 January 2020

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