Espace Mode: From Brick-to-Mortar to Click-to-Mortar

Dessart, Laurence; Barbosa de Sousa, Patrick

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Espace Mode: From Brick-to-Mortar to Click-to-Mortar

Dessart, Laurence; Barbosa de Sousa, Patrick

2019

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https://hdl.handle.net/2268/242895

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Keywords :

retail; omnichannel; e-commerce

Abstract :

[en] This case study presents the opportunities and challenges of Espace Mode, a Belgian fashion retailer in developing an omnichannel presence through the creation of an e-commerce

Disciplines :

Marketing

Author, co-author :

Dessart, Laurence ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing et intelligence stratégique

Barbosa de Sousa, Patrick ; Université de Liège - ULiège > HEC Liège : UER > UER Management : Marketing

Language :

English

Title :

Espace Mode: From Brick-to-Mortar to Click-to-Mortar

Alternative titles :

[en] Going omnichannel in the retail industry

Publication date :

2019

Course title or code :

Digital Marketing Strategy

Available on ORBi :

since 08 January 2020

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