Turning Innovation into Success

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Article (Scientific journals)

de Moerloose, Chantal

2000 • In European Business Forum, 1 (Spring), p. 29-36

Peer reviewed

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https://hdl.handle.net/2268/224901

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Keywords :

New product sucess; Succes factor; Innovation

Disciplines :

Marketing

Author, co-author :

de Moerloose, Chantal ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing

Language :

English

Title :

Turning Innovation into Success

Publication date :

2000

Journal title :

European Business Forum

ISSN :

1469-6460

Publisher :

Caspian Publishing

Volume :

Issue :

Spring

Pages :

29-36

Peer reviewed :

Peer reviewed

Available on ORBi :

since 12 June 2018

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