[en] The paper focuses on Romanian consumers habits and perceptions related to meat consumption, following that it is deeply embedded in their dietary food culture. The aim of this study was to determine the main directions for achieving environmental resilience through meat consumption. The novelty of the study originates from underlying consumers contribution to sustainable development on two pillars buy less, eat the same and buy less, eat less . Statistical analysis revealed that 13.3% of meat is perceived to be wasted, which is significantly less than other food waste (Z=-5.485, p=0.000). Two thirds (65.1%) of tested people eat meat at least 4 days/ week and, when an environmental motivation is added, 67.7% of them are willing to make a high reduction of their meat intake, casting light on a pro-environmental attitude. Based on the results, Romanian consumers should be considered as reliable partners in finding new ways for meat consumption reduction that can alleviate environmental pressure.
scite shows how a scientific paper has been cited by providing the context of the citation, a classification describing whether it supports, mentions, or contrasts the cited claim, and a label indicating in which section the citation was made.
Bibliography
Alexandri C., Alboiu C., (2009), The Romanian Food Consumption Model in the Context of European Union Integration, In: Traditional Food Production and Rural Sustainable Development: A European Challenge, de Noronha Vaz T., Nijkamp P., Rastoin J.-L. (Eds.), Surrey, UK, Burlington, USA: Ashgate Publishing, 151-164.
Audsley E., Brander M., Chatterton J., Murphy-Bokern D., Webster C., Williams A., (2009), How low can we go?: An assessment of greenhouse gas emissions from the UK food system and the scope to reduce them by 2050, Report, Cranfield University, FCRN-WWF, UK, On line at: http://dspace.lib.cranfield.ac.uk/handle/1826/6503.
Bascoul G., Moutot J.M., (2009), Marketing and Sustainable Development. Extended Value Strategy, (in French), Dunod, Paris.
Bascoul G., Schmitt J.C., Rasolofoarison D., (2015), Consumers’ Biased Perceptions of the Environmental Impact of Products, and their Influence on Advertising Efficiency, In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference, Developments in Marketing Science, Conway Dato-on M. (Ed.), Springer, 400-404.
Behrens J.H., Barcellos M.N., Frewer L.J., Nunes T.P., Franco B.D., Destro M.T., Landgraf M., (2010), Consumer purchase habits and views on food safety: A Brazilian study, Food Control, 21, 963-969.
Bernués A., Ripoll G., Panea B., (2012), Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat, Food Quality and Preference, 26, 211-220.
Botha M., Oroian I.G., Petrescu-Mag I.V., Gavriloaie C., (2014), Mangalitsa: the recovery of a rustic genetic heritage, Porcine Research, 4, 30-36.
Brown P.M., Cameron L.D., (2000), What can be done to reduce overconsumption?, Ecological Economics, 32, 27-41.
Bran F., Radulescu C.V., Ioan I., (2011), Measures of environmental performance, Review of International Comparative Management, 12, 893-900.
Brunsø K., Fjord T.A., Grunert K.G., (2002), Consumers’ food choice and quality perception, MAPP working paper 77, Aarhus School of Business, Aarhus, Denmark, On line at: http://pure.au.dk/portal/files/32302886/wp77.pdf.
Burja C., Burja V., (2014), Sustainable development of rural areas: a challenge for Romania, Environmental Engineering and Management Journal, 13, 1861-1871.
Calina A., Calina J., (2015), Research on the production of forage for the agro-touristic farms in Romania by cultivating perennial leguminous plants, Environmental Engineering and Management Journal, 14, 657-663.
Chiciudean G., Ilea M., Chiciudean D., (2014), Analysis of the small and medium Romanian enterprises (SMEs) in the agro-food industry, Agriculture, Science and Practice, 1, 100-103.
Constantin V., Stefanescu L., Kantor C.-M., (2015), Vulnerability assessment methodology: A tool for policy makers in drafting a sustainable development strategy of rural mining settlements in the Apuseni Mountains, Romania, Environmental Science & Policy, 52, 129-139.
Curran S.R., de Sherbinin A., (2004), Completing the picture: the challenges of bringing “consumption” into the population-environment equation, Population and Environment, 26, 107-131.
de Bakker E., Dagevos H., (2012), Reducing Meat consumption in today’s consumer society: questioning the citizen-consumer gap, Journal of Agricultural and Environmental Ethics, 25, 877-894.
de Boer J., Boersema J.J., Aiking H., (2009), Consumers’ motivational associations favoring free-range meat or less meat, Ecological Economics, 68, 850-860.
de Boer J., Hoogland C.T., Boersema J.J., (2007), Towards more sustainable food choices: Value priorities and motivational orientations, Food Quality and Preference, 18, 985-996.
de Boer J., Schösler H., Aiking H., (2014), “Meatless days” or “less but better”? Exploring strategies to adapt Western meat consumption to health and sustainability challenges, Appetite, 76, 120-128.
Dobrescu M., (2016), Romania Livestock Annual Report 2016 (GAIN Report No. RO1620), Bucharest, Romania.
Dorward L.J., (2012), Where are the best opportunities for reducing greenhouse gas emissions in the food system (including the food chain)? A comment, Food Policy, 37, 463-466.
European Commission, (2013), Flash Eurobarometer 367, Attitudes of Europeans towards building the single market for green products. Summary, On line at: http://ec.europa.eu/public_opinion/flash/fl_367_sum_en.pdf.
European Commission, (2016), Special Eurobarometer 440. Europeans, Agriculture and the CAP (Special Eurobarometer 440-Wave EB84.2-TNS opinion & social), On line at: https://data.europa.eu/euodp/ro/data/dataset/S2087_84_2_440_ENG.
European Parliament, (2017a), Cutting food waste | News | European Parliament, On line at: http://www.europarl.europa.eu/news/en/pressroom/20170509IPR73930/cutting-food-waste.
European Parliament, (2017b), Food waste: the problem in the EU in numbers [infographic] | News | European Parliament, On line at: http://www.europarl.europa.eu/news/en/headlines/society/20170505STO73528/food-waste-the-problem-inthe-eu-in-numbers-infographic.
EUROSTAT, (2016), Agricultural production-animals-Statistics Explained, On line at: http://ec.europa.eu/eurostat/statisticsexplained/index.php/Agricultural_production_-_animals.
FAO, (2015), World Agriculture: Towards 2015/2030-An FAO perspective, On line at: http://www.fao.org/docrep/005/y4252e/y4252e05b.htm#Note21.
Font-i-Furnols M., Guerrero L., (2014), Consumer preference, behavior and perception about meat and meat products: An overview, Meat Science, 98, 361-371.
Franklin A., Newton J., McEntee J.C., (2011), Moving beyond the alternative: sustainable communities, rural resilience and the mainstreaming of local food, Local Environment: The International Journal of Justice and Sustainability, 16, 771-788.
Godfray H.C.J., Beddington J.R., Crute I.R., Haddad L., Lawrence D., Muir J.F., Pretty J., Robinson S., Thomas S.M., Toulmin C., (2010), Food security: the challenge of feeding 9 billion people, Science, 327, 812-818.
Gómez-Baggethun E., de Groot R., Lomas P.L., Montes C., (2010), The history of ecosystem services in economic theory and practice: From early notions to markets and payment schemes, Ecological Economics, 69, 1209-1218.
Graça J., Calheiros M.M., Oliveir A., (2014), Moral disengagement in harmful but cherished food practices? An exploration into the case of meat, Journal of Agricultural and Environmental Ethics, 27, 749-765.
Graça J., Oliveira A., Calheiros M.M., (2015), Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet, Appetite, 90, 80-90.
Grunert K.G., (2005), Food quality and safety: Consumer perception and demand, European Review of Agricultural Economics, 32, 369-391.
Hoha G.V., Costăchescu E, Leahu A., Păsărin B., (2014) Heavy metals contamination levels in processed meat marketed in Romania, Environmental Engineering and Management Journal, 13, 2411-2415.
Harland J., Buttriss J., Gibson S., (2012), Achieving eatwell plate recommendations: Is this a route to improving both sustainability and healthy eating?, Nutrition Bulletin, 37, 324-343.
Hedenus F., Wirsenius S., Johansson D.J.A., (2014), The importance of reduced meat and dairy consumption for meeting stringent climate change targets, Climatic Change, 124, 79-91.
Jørgensen M.S., (2007), Organic food in Denmark-from grass root initiative to market niche: potentials and barriers for further sustainable transition, Environmental Engineering and Management Journal, 6, 381-389.
Katsarova I., (2016), Tackling food waste. The EU’s contribution to a global issue (Briefing No. PE 593.563), European Parliamentary Research Service.
Kearney J., (2010), Food consumption trends and drivers, Philosophical Transactions of the Royal Society B: Biological Sciences, 365, 2793-2807.
Korzen S., Lassen J., (2010), Meat in context. On the relation between perceptions and contexts, Appetite, 54, 274-281.
Ozunu Al., Gagiu A., Costan C., Nour E., (2011), Risk Perception and Social Vulnerability in Local Communities: A Case Study for Băiuf Area, Maramureş County, Romania, In: NATO Science for Peace and Security Series-E: Human and Societal Dynamics, Stimulus for Human and Societal Dynamics in the Prevention of Catastrophes, Vol. 80, Avagyan A., Barry D.L., Coldewey W.G., Reimer (Eds.), IOS Press, 3-13.
Lamine C., (2015), Sustainability and resilience in agrifood systems: reconnecting agriculture, food and the environment, Sociologia Ruralis, 55, 41-61.
Latvala T., Niva M., Mäkelä J., Pouta E., Heikkilä J., Kotro J., Forsman-Hugg S., (2012), Diversifying meat consumption patterns: Consumers’ self-reported past behaviour and intentions for change, Meat Science, 92, 71-77.
Mathijs E., (2015), Exploring future patterns of meat consumption, Meat Science, 109, 112-116.
Moldovanu C., Laslo C., (2010), Physicochemical and microbiological research on characteristics of meat products during storage in the membrane depending on the quality of raw materials, ABAH Bioflux, 2, 65-70.
Monier V., Mudgal S., Escalon V., O’Connor C., Gibon T., Anderson G., Montoux H., Reisinger H., Dolley P., Ogilvie S., Morton G., (2010), Preparatory Study on Food Waste across EU 27, Technical Report-2010-054, European Commission, On line at: http://ec.europa.eu/environment/eussd/pdf/bio_foodwaste_report.pdf.
Nastase M., Stoian M., Ion R.A., (2011), Developing the management competencies for getting a competitive position in the organic food market, Review of International Comparative Management, 12, 863-870.
National Institute of Statistics, (2015), Small and medium enterprises in figures, (in Romanian), Bucharest, Romania, On line: http://www.insse.ro/cms/files/publicatii/pliante%20statistice/IMM-2014.pdf.
National Institute of Statistics, (2017), Romania in Figures. 2017 (Statistical Abstract), Bucharest, Romania: National Institute of Statistics, On line at: http://www.insse.ro/cms/sites/default/files/field/publicatii/romania_in_figures_2017.pdf.
OECD, (2016), Meat consumption (indicator), OECD Data, On line at: https://data.oecd.org/agroutput/meatconsumption.htm.
OECD, (2017), Agricultural output-Meat consumption-OECD Data, On line at: http://data.oecd.org/agroutput/meat-consumption.htm.
Parliament of Romania, (2016), Law no 217 of 2016 on reducing food waste, Romania Official Monitor, No 934 from 21st of November, 2016.
Petrescu D.C., (2014), Payment for Ecosystem Services-instrument for biodiversity management, Calitatea, 15, 272-277.
Petrescu D.C., Petrescu-Mag R.M., (2015), Organic food perception: fad, or healthy and environmentally friendly? A case on Romanian consumers, Sustainability, 7, 12017-12031.
Petrescu D.C., Petrescu-Mag R.M., Burny Ph., (2015), Management of environmental security through organic agriculture. Contribution of consumer behavior, Environmental Engineering and Management Journal, 14, 2625-2636.
Petrescu D.C., Petrescu-Mag R.M., Burny P., Azadi H., (2017), A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits, Agroecology and Sustainable Food Systems, 41, 46-75.
Quested T., Johnson H., (2009), Household food and drink waste in the UK, Final Report, WRAP, Material Change for a Better Environment, On line at: http://www.wrap.org.uk/sites/files/wrap/Household_food_and_drink_waste_in_the_UK_-_report.pdf.
Schösler H., De Boer J., Boersema J.J., (2012), Can we cut out the meat of the dish? Constructing consumeroriented pathways towards meat substitution, Appetite, 58, 39-47.
Stanciu S.T., (2014), Romanian beef & veal meat market analysis. Case study, SEA-Practical Application of Science, II, 381-388.
Stehfest E., Bouwman L., Van Vuuren D.P., Den Elzen M.G.J., Eickhout B., Kabat P., (2009), Climate benefits of changing diet, Climatic Change, 95, 83-102.
Stenmarck Å., Jensen C., Quested T., Moates G., (2016), Estimates of European food waste levels (FUSION Reducing food waste through social innovation), Stockholm, Sweden.
Stokols D., Lejano R.P., Hipp J., (2013), Enhancing the resilience of human-environment systems: a social ecological perspective, Ecology and Society, 18, 7, Article 7, http://dx.doi.org/10.5751/ES-05301-180107.
Toma L., McVittie A., Hubbard C., Stott A.W., (2011), A structural equation model of the factors influencing British consumers’ behaviour toward animal welfare, Journal of Food Products Marketing, 17, 261-278.
Van Loo E., Caputo V., Nayga Jr., R.M., Meullenet J.-F., Crandall P.G., Ricke S.C., (2010), Effect of organic poultry purchase frequency on consumer attitudes toward organic poultry meat, Journal of Food Science, 75, S384-S397.
Verbeke W.A.J., Viaene J., (2000), Ethical challenges for livestock production: Meeting consumer concerns about meat safety and animal welfare, Journal of Agricultural and Environmental Ethics, 12, 141-151.
This website uses cookies to improve user experience. Read more
Save & Close
Accept all
Decline all
Show detailsHide details
Cookie declaration
About cookies
Strictly necessary
Performance
Strictly necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies.
This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly.
Performance cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
Used to store the attribution information, the referrer initially used to visit the website
Cookies are small text files that are placed on your computer by websites that you visit. Websites use cookies to help users navigate efficiently and perform certain functions. Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser.
You can change your consent to cookie usage at any time on our Privacy Policy page.
