Reference : Fair Trade Milk Initiative in Belgium: Bricolage as an Empowering Strategy for Change
Scientific journals : Article
Social & behavioral sciences, psychology : Sociology & social sciences
http://hdl.handle.net/2268/211779
Fair Trade Milk Initiative in Belgium: Bricolage as an Empowering Strategy for Change
English
Feyereisen, Marlène mailto [Université de Liège > DER Sc. et gest. de l'environnement (Arlon Campus Environ.) > Gouvernance de l'environnement >]
Stassart, Pierre M mailto [Université de Liège > DER Sc. et gest. de l'environnement (Arlon Campus Environ.) > Gouvernance de l'environnement >]
Melard, François mailto [Université de Liège > DER Sc. et gest. de l'environnement (Arlon Campus Environ.) > DER Sc. et gest. de l'environnement (Arlon Campus Environ.) >]
2017
Sociologia Ruralis
Blackwell Publishing
57
3
297-315
Yes (verified by ORBi)
International
0038-0199
1467-9523
Oxford
United Kingdom
[en] dairy system ; bricolage ; ambiguity ; lock-in ; multi-level perspective ; fair trade
[en] In a context of multiple crises, dairy farmers struggle to receive a fair remuneration for their work. This situation led to the creation of fair milk projects in Europe. But fair trade projects often suffer from ambiguous interpretations that place them simultaneously in and against the market. This study focuses on a Belgian milk label in order to analyse how dairy farmers developed a particular strategy to create their own fair milk. Based on semi-structured interviews and using the multi-level perspective, we propose that articulating the concepts of lock-ins, bricolage and ambiguity enables us to analyse the potential of this innovation for the transition of the Belgian dairy system. The study shows that fairness is often a matter of divergent interpretations, and its final actualisation is the product of emergent and negotiated relations. By using bricolage practices, the stakeholders reinforced their capacity to gain market power and act within the system they want to change.
SEED équipe de recherche
Région wallonne
FOOD4GUT
Researchers ; Professionals ; Students
http://hdl.handle.net/2268/211779

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