Reference : A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits
Scientific journals : Article
Life sciences : Agriculture & agronomy
http://hdl.handle.net/2268/202348
A new wave in Romania: organic food. Consumers’ motivations, perceptions, and habits
English
Petrescu, Dacinia Crina [> >]
Petrescu-Mag, Ruxandra Malina [> >]
Burny, Philippe mailto [Université de Liège - ULiège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Modélisation et développement >]
Azadi, Hossein mailto [Université de Liège - ULiège > > Lepur(Centre rech.sur la Ville,le Territ.et le Milieu rural) >]
2017
Agroecology and Sustainable Food Systems
Taylor & Francis
41
1
46-75
Yes (verified by ORBi)
International
2168-3565
2168-3573
Philadelphia
PA
[en] Certified ; Consumer behavior ; Organic food ; Romania ; Sustainable ; Uncertified
[en] The study draws the profile of Romanian consumers of organic food, based on a probabilistic survey and adopting an original approach—a dual focus on certified and uncertified organic products. Uncertified organic food (from farmers’ market or self-production) is considered to be more “organic” than certified organic food. While consumers are strongly oriented towards organic food (certified or uncertified) and driven by health concerns and taste, they are primarily deterred by price and lack of availability. Results advocate that consumers’ extended and positive evaluations of uncertified organics represent the link that could initiate the behavioral transition from conventional to certified organic food, being the premise for the development of a sustainable market.
http://hdl.handle.net/2268/202348
also: http://hdl.handle.net/2268/217154
10.1080/21683565.2016.1243602
http://www.tandfonline.com/doi/full/10.1080/21683565.2016.1243602

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