The Tourist on the farm: a 'muddled' image

[en] Agritourism is promoted as a method of offsetting decline in farm incomes, and is defined in different ways which creates difficulties in attracting tourists. The present research contributes to a better understanding of agritourism, based on evidence in Wallonia (Belgium) and Luxembourg. It does so by studying the image held by four groups of actors: (i) farmers who provide ‘agritourist’ experiences; (ii) promotional organisations; and tourists who both (iii) have and (iv) have not engaged in agritourism. Agritourism is a muddled concept between realities and stakeholder expectations but opportunities exist for targeting particular niche interests.

Research Center/Unit :

Laplec

Disciplines :

Human geography & demography
Marketing

Author, co-author :

Dubois, Charline ; Université de Liège > Département de géographie > Service de géographie rurale (LAPLEC)

Cawley, Mary; National University of Ireland Galway > Geography

Schmitz, Serge ; Université de Liège > Département de géographie > Service de géographie rurale (LAPLEC)

Language :

English

Title :

The Tourist on the farm: a 'muddled' image

Publication date :

2017

Journal title :

Tourism Management

ISSN :

0261-5177

eISSN :

1879-3193

Publisher :

Elsevier

Volume :

Pages :

298-311

Peer reviewed :

Peer Reviewed verified by ORBi

Name of the research project :

Quelles campagnes pour quels agritourismes: une analyse prospective et internationale

Funders :

FNR - Fonds National de la Recherche

Available on ORBi :

since 23 August 2016

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