Reference : The Tourist on the farm: a 'muddled' image
Scientific journals : Article
Social & behavioral sciences, psychology : Human geography & demography
Business & economic sciences : Marketing
The Tourist on the farm: a 'muddled' image
Dubois, Charline mailto [Université de Liège > Département de géographie > Service de géographie rurale (LAPLEC) >]
Cawley, Mary [National University of Ireland Galway > Geography > > >]
Schmitz, Serge mailto [Université de Liège > Département de géographie > Service de géographie rurale (LAPLEC) >]
Tourism Management
Yes (verified by ORBi)
[en] Tourism ; Farm tourism ; Image ; Segmentation ; Rural tourism ; Countryside ; Experience ; Simulacra
[en] Agritourism is promoted as a method of offsetting decline in farm incomes, and is defined in different ways which creates difficulties in attracting tourists. The present research contributes to a better understanding of agritourism, based on evidence in Wallonia (Belgium) and Luxembourg. It does so by studying the image held by four groups of actors: (i) farmers who provide ‘agritourist’ experiences; (ii) promotional organisations; and tourists who both (iii) have and (iv) have not engaged in agritourism. Agritourism is a muddled concept between realities and stakeholder expectations but opportunities exist for targeting particular niche interests.
FNR - Fonds National de la Recherche
Quelles campagnes pour quels agritourismes: une analyse prospective et internationale
Researchers ; Professionals ; Students

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