Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress

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Treger, Stephanie; Büttgen, Marion; Schumann, Jan Hendrik et al.

2016 • Frontiers in Service Conference

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https://hdl.handle.net/2268/194611

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Disciplines :

Marketing

Author, co-author :

Treger, Stephanie; Universität Hohenheim

Büttgen, Marion; Universität Hohenheim

Schumann, Jan Hendrik; Universität Hohenheim

Ates, Zelal ; Université de Liège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique

Language :

English

Title :

Shedding Light on the Dark Side of Customer Participation: Investigating Customer Participation Stress

Publication date :

June 2016

Event name :

Frontiers in Service Conference

Event place :

Bergen, Norway

Event date :

23 - 26 June 2016

Audience :

International

Available on ORBi :

since 13 March 2016

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