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Unpublished conference/Abstract (Scientific congresses and symposiums)
The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress
Treger, Stephanie
;
Büttgen, Marion
;
Schumann, Jan Hendrik
et al.
2016
•
EMAC 2016
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https://hdl.handle.net/2268/194607
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Disciplines :
Marketing
Author, co-author :
Treger, Stephanie;
Universität Hohenheim
Büttgen, Marion;
Universität Hohenheim
Schumann, Jan Hendrik;
Universität Hohenheim
Ates, Zelal
;
Université de Liège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique
Language :
English
Title :
The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress
Publication date :
May 2016
Event name :
EMAC 2016
Event organizer :
EIASM
Event place :
Oslo, Norway
Event date :
24 - 27 May 2016
Audience :
International
Available on ORBi :
since 13 March 2016
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