The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Treger, Stephanie; Büttgen, Marion; Schumann, Jan Hendrik et al.

2016 • EMAC 2016

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https://hdl.handle.net/2268/194607

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Disciplines :

Marketing

Author, co-author :

Treger, Stephanie; Universität Hohenheim

Büttgen, Marion; Universität Hohenheim

Schumann, Jan Hendrik; Universität Hohenheim

Ates, Zelal ; Université de Liège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique

Language :

English

Title :

The Dark Side of Customer Participation: The Antecedents of Customer Participation Stress

Publication date :

May 2016

Event name :

EMAC 2016

Event organizer :

EIASM

Event place :

Oslo, Norway

Event date :

24 - 27 May 2016

Audience :

International

Available on ORBi :

since 13 March 2016

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