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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
L'impact d'Internet sur la gestion de la relation client
Cadiat, Anne-Christine
;
de Moerloose, Chantal
2002
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https://hdl.handle.net/2268/18553
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Keywords :
Internet; GRC; CRM
Disciplines :
Marketing
Author, co-author :
Cadiat, Anne-Christine
;
Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
de Moerloose, Chantal
;
Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing
Language :
English
Title :
L'impact d'Internet sur la gestion de la relation client
Publication date :
13 September 2002
Number of pages :
2-30
Event name :
Actes de la première journée nantaise de recherche en e-marketing
Event place :
Nantes, France
Event date :
September 2002
Audience :
International
Available on ORBi :
since 16 March 2010
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