Shedding Light on the Dark Side of Customer Participation: The Dysfunctional Role of Customer Participation Stress

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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Ates, Zelal; Volz, Julian; Schumann, Jan H. et al.

2014

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https://hdl.handle.net/2268/183013

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Disciplines :

Marketing

Author, co-author :

Ates, Zelal ; Université de Liège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique

Volz, Julian

Schumann, Jan H.

Büttgen, Marion

Language :

English

Title :

Shedding Light on the Dark Side of Customer Participation: The Dysfunctional Role of Customer Participation Stress

Publication date :

13 June 2014

Event name :

CCMS Research Seminar Series

Event organizer :

University of Namur

Event place :

Namur, Belgium

Event date :

13 October 2014

Available on ORBi :

since 19 June 2015

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