[en] This presentation aims at highlighting the specific features of the European Union and its consequences on local marketing strategies and actions.
Disciplines :
Marketing
Author, co-author :
Cadiat, Anne-Christine ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
International Marketing, a European Perspective
Alternative titles :
[en] Marketing international, une perspective européenne
