Heterogeneous perceptions; Factor analysis; Congruence test
Abstract :
[en] This paper presents a methodology to assess and test differences in perceptual structures among groups involved in purchasing decisions. Once identified, these differences cand help understand the formation of product preferences.
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
A Methodology For Investigating Heterogeneous Perceptual Structures
Publication date :
February 1979
Journal title :
Massachusetts Institute of Technology, Sloan School of Management
