Product performance; Response models; Nerw technologies
Abstract :
[en] In this chapter we review methods that are used to evaluate the likely sales level for new industrial products and discuss the relation between those methods and what we know about innovation diffusion. Our model-based methodology can be used to help plan entry stratégies as well as to forecast market penetration.
Disciplines :
Strategy & innovation
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Yoon, Eusang
Language :
English
Title :
New Industrial Product Performance: Models and Empirical Analysis
