Luxury wine marketing

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Contribution to collective works (Parts of books)

Heine, Klaus; Atwal, Glyn; Ates, Zelal

2014 • In Charters; Gallo, Jérôme (Eds.) Wine Business Management

Peer reviewed

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https://hdl.handle.net/2268/172520

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Disciplines :

Marketing

Author, co-author :

Heine, Klaus; EMLYON Business School > Markets and Innovation

Atwal, Glyn; ESC Dijon

Ates, Zelal ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique

Language :

English

Title :

Luxury wine marketing

Publication date :

2014

Main work title :

Wine Business Management

Editor :

Charters

Gallo, Jérôme

Publisher :

Pearson, Paris, France

ISBN/EAN :

9782326000520

Pages :

235-246

Peer reviewed :

Peer reviewed

Available on ORBi :

since 03 October 2014

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136 (7 by ULiège)

Number of downloads

0 (0 by ULiège)