choice-based conjoint analysis; hedonic regression; milk; preference for local origin; Senegal
Abstract :
[en] Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers’ misinformation regarding product composition prevents them from allocating a higher price to local milk-based products.
Research Center/Unit :
CREPP - Centre de Recherche en Économie Publique et de la Population - ULiège
Disciplines :
Special economic topics (health, labor, transportation...)
Author, co-author :
Lefevre, Mélanie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie générale et gestion publique
Language :
English
Title :
Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal
Publication date :
April 2014
Journal title :
Agricultural and Resource Economics Review
ISSN :
1068-2805
eISSN :
2372-2614
Publisher :
Northeastern Agricultural and Resource Economics Association
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