Reference : Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Pr...
Scientific journals : Article
Business & economic sciences : Special economic topics (health, labor, transportation…)
Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal
Lefevre, Mélanie mailto [Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie générale et gestion publique >]
Agricultural and Resource Economics Review
Northeastern Agricultural and Resource Economics Association
Yes (verified by ORBi)
[en] choice-based conjoint analysis ; hedonic regression ; milk ; preference for local origin ; Senegal
[en] Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers’ misinformation regarding product composition prevents them from allocating a higher price to local milk-based products.
Centre de Recherche en Économie Publique et de la Population - C.R.E.P.P

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