Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

Lefevre, Mélanie

doi:10.1017/S1068280500006961

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Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

Lefevre, Mélanie

2014 • In Agricultural and Resource Economics Review, 43 (1), p. 158-177

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https://hdl.handle.net/2268/165766

DOI
10.1017/S1068280500006961

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Keywords :

choice-based conjoint analysis; hedonic regression; milk; preference for local origin; Senegal

Abstract :

[en] Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers’ misinformation regarding product composition prevents them from allocating a higher price to local milk-based products.

Research center :

CREPP - Centre de Recherche en Économie Publique et de la Population - ULiège

Disciplines :

Special economic topics (health, labor, transportation...)

Author, co-author :

Lefevre, Mélanie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie générale et gestion publique

Language :

English

Title :

Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

Publication date :

April 2014

Journal title :

Agricultural and Resource Economics Review

ISSN :

1068-2805

eISSN :

2372-2614

Publisher :

Northeastern Agricultural and Resource Economics Association

Volume :

Issue :

Pages :

158-177

Peer reviewed :

Peer Reviewed verified by ORBi

Available on ORBi :

since 18 April 2014

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5 (4 by ULiège)

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