Reference : City Branding
Diverse speeches and writings : Conference given outside the academic context
Business & economic sciences : Marketing
City Branding
Brandt, Céline mailto [Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général >]
Froehlicher, Thomas [Université de Liège - ULiège > HEC - Ecole de gestion : Services généraux > HEC - Ecole de gestion de l'ULG : Direction générale >]
Liège Créative: Un colloque sur l’avenir de Liège, le développement d’une ville universitaire sur fond de créativité
23 octobre 2009
L'interface et le GRE
[en] city branding ; positioning ; image
[en] The goal of this conference was to emphasize the places’ need for a good positioning. Considering the numerous target markets of a place (exporters, investors, residents, tourists, manufacturers), a city has to focus on 4 marketing factors to improve its attractiveness: attractions, people, image and infrastructures. Building on the examples of Lyon, Montreal, Freiburg and Helsinki, we suggested some development tracks for the city of Liege.
City branding
Researchers ; Professionals ; Students ; General public

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