Consumer Evaluations of Brand Extensions: Differences between Goods and Services

Van Riel, Allard; Lemmink, Jos; Ouwersloot, Hans

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Consumer Evaluations of Brand Extensions: Differences between Goods and Services

Van Riel, Allard; Lemmink, Jos; Ouwersloot, Hans

2001 • In Journal of Service Research, 3 (3), p. 220-231

Peer Reviewed verified by ORBi

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https://hdl.handle.net/2268/1247

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Keywords :

Services; Brand Extensions

Research Center/Unit :

INNOV

Disciplines :

Marketing

Author, co-author :

Van Riel, Allard ; Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Stratégie et déploiement de projets innovants

Lemmink, Jos; Universiteit Maastricht

Ouwersloot, Hans; Universiteit Maastricht

Language :

English

Title :

Consumer Evaluations of Brand Extensions: Differences between Goods and Services

Publication date :

2001

Journal title :

Journal of Service Research

ISSN :

1094-6705

eISSN :

1552-7379

Publisher :

SAGE Publications

Volume :

Issue :

Pages :

220-231

Peer reviewed :

Peer Reviewed verified by ORBi

Available on ORBi :

since 26 November 2008

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