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The role of online social interactions in the recommendation of a brand community

Veloutsou, Cleopatra; Dessart, Laurence; Arvaniti, Mariza

2015 • In Marti Parreno, José; Ruiz Mafe, Carla; Schribner, Lisa (Eds.) Engaging Consumers through Branded Entertainment and Convergent Media

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The-Role-of-Online-Social-Interaction-in-the-Recommendation-of-a-Brand-Community.pdf

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