How to Portray Customers Using Collaborative Database Profiling:  Applications to Age and Political Partisanship Estimations

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How to Portray Customers Using Collaborative Database Profiling: Applications to Age and Political Partisanship Estimations

De Bruyn, Arnaud; Tramonte, Nathalie

2008 • INFORMS Marketing Science Conference

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https://hdl.handle.net/2268/73113

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Keywords :

database profiling; customers

Disciplines :

Quantitative methods in economics & management

Author, co-author :

De Bruyn, Arnaud

Tramonte, Nathalie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Informatique décisionnelle

Language :

English

Title :

How to Portray Customers Using Collaborative Database Profiling: Applications to Age and Political Partisanship Estimations

Publication date :

June 2008

Number of pages :

Event name :

INFORMS Marketing Science Conference

Event organizer :

INFORMS

Event place :

Vancouver, Canada

Event date :

Thursday, June 12, 2008 - Saturday, June 14, 2008

Audience :

International

Available on ORBi :

since 30 September 2010

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