[en] The article attempts to analyze the new field of investigation that is the geomarketing address the following issues: definitions, tools and methods, application areas, strengths and weaknesses [fr] L'article tente d'analyser le nouveau champ d'investigation que constitue le géomarketing en traitant des points suivants : définition, outils et méthodes, domaines d'application, forces et faiblesses.
Research Center/Unit :
SEGEFA : Service d'Etudes en Géographie économique fondamentale et apppliquée
Disciplines :
Special economic topics (health, labor, transportation...) Human geography & demography
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