Reference : The Dynamics of Fair Trade as a Mixed-form Market
Scientific journals : Article
Business & economic sciences : Social economics
Business & economic sciences : General management & organizational theory
The Dynamics of Fair Trade as a Mixed-form Market
Becchetti, Leonardo [> > > >]
Huybrechts, Benjamin mailto [Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Economie sociale et systèmes économiques >]
Journal of Business Ethics
Springer Science & Business Media B.V.
Yes (verified by ORBi)
[en] Fair Trade ; mixed-form market ; nonprofit ; cooperative ; interorganizational collaboration ; organizational structure ; collaboration inter-organisationnelle ; structure organisationnelle
[fr] commerce équitable ; coopérative ; sans but lucratif
[en] This article analyses the Fair Trade sector as a “mixed-form market,” i.e., a market in which different types of players (in this case, nonprofit, co-operative and for-profit organizations) coexist and compete. The purposes of this article are (1) to understand the factors that have led Fair Trade to become a mixed-form market and (2) to propose some trails to understand the market dynamics that result from the interactions between the different types of players. We start by defining briefly Fair Trade, its different dimensions (including the “fair” quality of the products) and its organizational landscape, focusing on the distinction between the pioneer “Alternative Trading Organizations” and the second-mover companies. Then, we recall the theoretical emergence factors for each type of organization (nonprofit, co-operative and for-profit) and apply these emergence factors to the context of Fair Trade. This analysis allows us to capture the specificities of each type of operator with regard to Fair Trade and, thus, to have a better understanding of the dynamics in the sector. Such dynamics includes competition, but also conflict and partnership. Our analysis includes elements on ethical imitation, consumers’ behaviors, effects on welfare and the role of the government.
Centre d'Économie Sociale - CES
Researchers ; Professionals ; Students

File(s) associated to this reference

Fulltext file(s):

Restricted access
Becchetti & Huybrechts 2008.pdfPublisher postprint187.42 kBRequest copy
Open access
The dynamics of Fair Trade as a mixed-form market - draft version.pdfDraft versionAuthor preprint173.58 kBView/Open

Bookmark and Share SFX Query

All documents in ORBi are protected by a user license.