Customer focus; Customer Relationship Management; Customer value
Abstract :
[en] This chronicle insists on the importance of the Customer Relationship Management in modern firms, even in the smallest ones, and insists on the ability of the firm to adequately value its relation with its main clients.
Research center :
CEPE - Centre d'Études de la Performance des Entreprises - ULiège
Disciplines :
General management, entrepreneurship & organizational theory
Author, co-author :
Van Caillie, Didier ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Diagnostic et contrôle de l'entreprise - Centre d'Etude de la Performance des Entreprises (C.E.P.E.)
