Arts & humanities: Multidisciplinary, general & others
Author, co-author :
Amer, Mohamed ; PhD Researcher in Heritage Marketing and Sustainable Cultural Tourism, Roma Tre University, Roma, Italy
Ginzarly, Manal ; Université de Liège - ULiège > Urban and Environmental Engineering ; School of Architecture and Design, Lebanese American University, Beirut, Lebanon
Renzi, Maria-Francesca ; Department of Business Studies, Roma Tre University, Roma, Italy
Language :
English
Title :
Civita di Bagnoregio, Italy: towards a people-centred heritage branding approach
Aaker, D. A. (2003). The power of the branded differentiator. MIT Sloan Management Review, 45 (1), 83–87. https://www.researchgate.net/profile/Ann-Mirabito/publication/237251161_MITSloan/links/0a85e53a8aab1063c2000000/MITSloan.pdf.
Aaker, D. A. (2013). From positioning to framing. Marketing News, 47 (1), 22–23.
Adie, B. A. (2017). Franchising our heritage: The UNESCO world heritage brand. Tourism Management Perspectives, 24, 48–53. https://doi.org/10.1016/j.tmp.2017.07.002
Amer, M. (2019). Egyptian rural practices: Living heritage and musealization. In P. M. O’Donnell (Ed.), ICOMOS advisory committee scientific symposium “rural heritage - landscapes and beyond”. Marrakech: ICOMOS Morocco.
Attili, G., & Sordilli, R. (2015). Re-imagining Civita di Bagnoregio, the dying city: A visual experiment in reversing the de-realizing effects of images. RC21 International Conference on the Ideal City: Between Myth and Reality. Representations, Policies, Contradictions and Challenges for Tomorrow’s Urban Life, 1–16.
Belisario, F., & Rossi, F. (2011). Il Museo Geologico e Delle Frane: Civita di Bagnoregio. Sistema Museale del Lago di Bolsena (Provincia di Viterbo).
Black, I., & Veloutsou, C. (2017). Working consumers: Co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70, 416–429. https://doi.org/10.1016/j.jbusres.2016.07.012
Brochado, A., Troilo, M., Rodrigues, H., & Oliveira-Brochado, F. (2019). Dimensions of wine hotel experiences shared online. International Journal of Wine Business Research, 32 (1), 59–77. https://doi.org/10.1108/IJWBR-12-2018-0072
Cappelli, S. (2020). Orvieto e Civita di Bagnoregio, Modelli di Marketing per lo Sviluppo. Tusciaweb.eu. Retrieved May 31, 2021, from www.tusciaweb.eu/2020/01/orvieto-civita-bagnoregio-modelli-marketing-lo-sviluppo/
Cercato, M., De Donno, G., Di Giulio, A., Lanzo, G., & Tommasi, P. (2020). Dynamic characterization of the hill of Civita di Bagnoregio (Viterbo, Central Italy) for seismic response analysis. Engineering Geology, 266. https://doi.org/10.1016/j.enggeo.2019.105463
Chong, K. L. (2020). The side effects of mass tourism: The voices of Bali islanders. Asia Pacific Journal of Tourism Research, 25 (2), 157–169. https://doi.org/10.1080/10941665.2019.1683591
Cojanu, D. (2014). Homo localis. Interpreting cultural identity as spirit of place. Procedia - Social and Behavioral Sciences, 149, 212–216. https://doi.org/10.1016/j.sbspro.2014.08.219
Creswell, J. W. (2007). Qualitative inquiry and research design: Choosing among five approaches (2nd ed.). Sage.
Dastgerdi, A. S., & Luca, G. D. (2019). Boosting city image for creation of a certain city brand. Geographica Pannonica, 23 (1), 23–31. https://doi.org/10.5937/gp23-20141
De Cesari, C., & Dimova, R. (2019). Heritage, gentrification, participation: Remaking urban landscapes in the name of culture and historic preservation. International Journal of Heritage Studies, 25 (9), 863–869. https://doi.org/10.1080/13527258.2018.1512515
Devane, A. (2020). Civita di Bagnoregio: Lazio town that refuses to die. Wanted in Rome. Retrieved May 31, 2021, from www.wantedinrome.com/news/civita-di-bagnoregio-lazio-town-that-refuses-to-die.html
Di Pietro, L., Guglielmetti-Mugion, R., & Renzi, M. F. (2018). Heritage and identity: Technology, values and visitor experiences. Journal of Heritage Tourism, 13 (2), 97–103.
Di Pietro, L., Guglielmetti-Mugion, R., Renzi, M. F., & Toni, M. (2014). An audience-centric approach for museums sustainability. Sustainability, 6 (9), 5745–5762. https://doi.org/10.3390/su6095745
Donner, M., & Fort, F. (2018). Stakeholder value-based place brand building. Journal of Product & Brand Management, 27 (7), 807–818. https://doi.org/10.1108/JPBM-10-2017-1652
Doyle, P. (2008). Value-based marketing: Marketing strategies for corporate growth and shareholder value. John Wiley & Sons.
Dragouni, M., & Fouseki, K. (2018). Drivers of community participation in heritage tourism planning: An empirical investigation. Journal of Heritage Tourism, 13 (3), 237–256. https://doi.org/10.1080/1743873X.2017.1310214
Ferguson, S., & Veer, E. (2015). 3-2-1 bungy: A typology of performance styles. Annals of Tourism Research, 55, 61–76. https://doi.org/10.1016/j.annals.2015.08.009
Garzillo, C., Gravagnuolo, A., & Ragozino, S. (2018). Circular governance models for cultural heritage adaptive reuse: The experimentation of heritage innovation partnerships. In S. Viviani, F. D. Moccia, & M. Sepe (Eds.), Urbanistica informazioni “adaptive reuse of cultural heritage and circular economy: The CLIC approach” (pp. 17–23). INU Edizioni.
Ginzarly, M., Farah, J., & Teller, J. (2019). Claiming a role for controversies in the framing of local heritage values. Habitat International, 88, 101982. https://doi.org/10.1016/j.habitatint.2019.05.001
Gravagnuolo, A., Micheletti, S., & Bosone, M. (2021). A participatory approach for “circular” adaptive reuse of cultural heritage. Building a heritage community in Salerno, Italy. Sustainability, 13 (9), 4812–4833. https://doi.org/10.3390/su13094812
Guzijan, J., & Cvijic, S. (2018). Building heritage as an important factor of city branding. Савремена Теорија и Пракса у Градитељству, 13 (1), 313–321. https://doi.org/10.7251/STP1813313G.
Hardy, A. (2005). Using grounded theory to explore stakeholder perceptions of tourism. Journal of Tourism and Cultural Change, 3 (2), 108–133. https://doi.org/10.1080/09669580508668490
Hassan, A., & Rahman, M. (2015). World heritage site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3), 210–223. https://doi.org/10.1108/JCHMSD-01-2014-0002
Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management: Research, theory and practice. Routledge.
Herget, J., Petrů, Z., & Abrhám, J. (2015). City branding and its economic impacts on tourism. Economics & Sociology, 8 (1), 119–126. https://doi.org/10.14254/2071-789X.2015/8-1/9
Hughes, M., & Carlsen, J. (2010). The business of cultural heritage tourism: Critical success factors. Journal of Heritage Tourism, 5 (1), 17–32. https://doi.org/10.1080/17438730903469805
Jian, Y., Zhou, Z., & Zhou, N. (2019). Brand cultural symbolism, brand authenticity, and consumer well-being: The moderating role of cultural involvement. Journal of Product & Brand Management, 28 (4), 529–539. https://doi.org/10.1108/JPBM-08-2018-1981
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20 (3), 531–558. https://doi.org/10.1007/s10796-017-9810-y
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1), 1–22. https://doi.org/10.1177/002224299305700101
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15 (2-3), 139–155. https://doi.org/10.1080/13527260902757530
Keller, K. L., & Swaminathan, V. (2019). Strategic brand management: Building, measuring, and managing brand equity. Pearson.
King, L. M. (2011). Investigating the role of the World Heritage brand in attracting visitors to protected areas in Queensland, Australia [PhD in Business]. James Cook University.
King, L. M., & Halpenny, E. A. (2014). Communicating the World Heritage brand: Visitor awareness of UNESCO's World Heritage symbol and the implications for sites, stakeholders and sustainable management. Journal of Sustainable Tourism, 22 (5), 768–786. https://doi.org/10.1080/09669582.2013.864660
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education.
Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Pearson Prentice Hall.
Kotler, P, & Pföertsch, W. (2006). B2B Brand Management. Springer Science and Business Media.
Kovaleva, A., Epstein, M., & Parik, I. (2018). National heritage branding: A case study of the Russian Museum of Ethnography. Journal of Heritage Tourism, 13 (2), 128–142. https://doi.org/10.1080/1743873X.2017.1343337
Lansky, D. (2020). How Coronavirus will force destinations to stop overtourism. Retrieved April 30, 2020 from https://youtu.be/LJcXnTvppsc
Matteucci, X., & Gnoth, J. (2017). Elaborating on grounded theory in tourism research. Annals of Tourism Research, 65, 49–59. https://doi.org/10.1016/j.annals.2017.05.003
Mohammad, S. M., & Turney, P. D. (2013). Crowdsourcing a word–emotion association lexicon. Computational Intelligence, 29 (3), 436–465. https://doi.org/10.1111/j.1467-8640.2012.00460.x
Montera, R. (2018). Unforgettable brands: Image heritage and consumer engagement in online communities. Sinergie: Italian Journal of Management, 36 (106), 63–79. https://doi.org/10.7433/s106.2018.04.
Mowforth, M., & Munt, I. (2003). Tourism and sustainability: Development and New tourism in the Third World. Routledge.
Muzeza, D., & Van Zyl, C. (2018). Branding a tourist destination: The case of Johannesburg, South Africa. In C. Van Zyl (Ed.), Collaboration and Cocreation Opportunities in Tourism: Proceedings of the 7th Biennial International Tourism Studies Association (pp. 86–90). UK: The British Library.
Pietro, D., Guglielmetti Mugion, L., Mattia, R., Renzi, G., & F, M. (2012). Cultural heritage for economic growth: A case study on cultural consumer behaviour. In In the 15th QMOD proceedings How many organisations Use learning, creativity and innovation in realising their dreams of excellence and recover from the economic crisis? (pp. 436–451). Poznan: Agencja Reklamowa Comprint.
Ramezani, L., Nezam, M., Nezhad, S. F., & Hanachi, P. (2019). Cultural identity in conservation of the cultural landscape values in Uraman Takht Village—Iran. Preprints, 1 (3). https://doi.org/10.20944/preprints201901.0278.v1.
Robertson, M. H. (2015). Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites. Translation Spaces, 4 (2), 289–309.
Ryan, J., & Silvanto, S. (2014). A study of the key strategic drivers of the use of the World Heritage site designation as a destination brand. Journal of Travel & Tourism Marketing, 31 (3), 327–343. https://doi.org/10.1080/10548408.2013.876956
Saeedi, H., & Heidarzadeh-Hanzaee, K. (2018). The effects of heritage image on destination branding: An Iranian perspective. Journal of Heritage Tourism, 13 (2), 152–166. https://doi.org/10.1080/1743873X.2016.1264958
Saufi, A., O'Brien, D., & Wilkins, H. (2014). Inhibitors to host community participation in sustainable tourism development in developing countries. Journal of Sustainable Tourism, 22 (5), 801–820. https://doi.org/10.1080/09669582.2013.861468
Seyfi, S., Michael-Hall, C., & Fagnoni, E. (2019). Managing World Heritage site stakeholders: A grounded theory paradigm model approach. Journal of Heritage Tourism, 14 (4), 308–324. https://doi.org/10.1080/1743873X.2018.1527340
Shimp, T. A. (2010). Integrated marketing communications in advertising and promotion (8th ed.). Cengage Learning.
Smith, B., & Ripp, M. (2020). Guidelines for sustainable cultural tourism. In K. Luger & M. Ripp (Eds.), World heritage, place making and sustainable tourism–towards integrative approaches in heritage management (pp. 385–394). Studienverlag/Organisation of World Heritage Cities.
Su, L., Tang, B., & Nawijn, J. (2021). How tourism activity shapes travel experience sharing: Tourist well-being and social context. Annals of Tourism Research, 91. https://doi.org/10.1016/j.annals.2021.103316.
Szabo, A., & Ward, C. (2015). Identity development during cultural transition: The role of social-cognitive identity processes. International Journal of Intercultural Relations, 46, 13–25. https://doi.org/10.1016/j.ijintrel.2015.03.019
Ufficio Stampa MiBACT (2021). UNESCO, Franceschini: Il Paesaggio Culturale di Civita di Bagnoregio Candidato per la Lista del Patrimonio Mondiale. Ministero per i Beni e le Attività culturali e per il Turismo.
UNESCO WHC. (2017). The cultural landscape of Civita di Bagnoregio. UNESCO World Heritage Centre. Retrieved April 15, 2021, from https://whc.unesco.org/en/tentativelists/6182/
UNWTO. (2019). Tourism and culture. Retrieved May 28, 2020, from www.unwto.org/tourism-and-culture
van der Aa, B. J. M. (2005). Preserving the heritage of humanity? Obtaining world heritage status and the impacts of listing [PhD in spatial sciences, Netherlands Organisation for Scientific Research], Groningen University.
World Monuments Fund. (2008). Civita di Bagnoregio. Retrieved July 28, 2021, from www.wmf.org/project/civita-di-bagnoregio
Yusof, M. F. M., Ismail, H. N., & Ahmad, G. (2019). Branding Langkawi Island as a geopark destination. International Journal of Built Environment and Sustainability, 6 (1-2), 7–14. https://doi.org/10.11113/ijbes.v6.n1-2.377