Abstract :
[en] This pilot study embarks on a journey to uncover the potential anatomical nuances in the brains of habitual entrepreneurs, a cohort chosen for their experience in opportunity recognition and evaluation. Utilizing the voxel-based morphometry technique, we shed light on the structural differences in the brains of these habitual entrepreneurs compared to nonexperts. Furthermore, we explore the potential links between these anatomical disparities and cognitive flexibility, an important ability in entrepreneurship. Our findings reveal a larger gray matter volume in the left insula—a region linked to enhanced cognitive agility in divergent thought processes—in habitual entrepreneurs compared to managers. With this approach, we aim to pioneer a fresh narrative in entrepreneurship research, anchoring unique entrepreneurial personas in tangible anatomical data and thereby answering the increasing calls for more empirical studies in neuroentrepreneurship.
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