Platform; Two-sided markets; Intermediaries; Digital strategy; Online marketplaces
Abstract :
[en] Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity.
Disciplines :
Strategy & innovation
Author, co-author :
Belleflamme, Paul
Neysen, Nicolas ; Université de Liège - ULiège > HEC Liège Research > HEC Liège Research: Strategy & Performance for the Society
Language :
English
Title :
Platform Strategies A Guidebook for Entrepreneurs in the Platform Economy