Communication; Branding; Iny Karajá; ethnographic collections; Cultural heritage
Abstract :
[en] In this episode, Lu de Castro talks about communication strategy and verbal identity within branding processes, with a focus on culture and heritage.
Research Center/Unit :
AAP - Art, Archéologie et Patrimoine - ULiège
Disciplines :
Arts & humanities: Multidisciplinary, general & others
Author, co-author :
Andrade, Rita Morais de
Duarte Cândido, Manuelina Maria ; Université de Liège - ULiège > Unités de recherche interfacultaires > Art, Archéologie et Patrimoine (AAP) ; Université de Liège - ULiège > Département des sciences historiques > Muséologie
Mendonça, Luciana de Castro
Language :
Portuguese
Title :
Podcast Outras Costuras 061 – Tramas e coisas de museu: Comunicação e branding para projetos de patrimônio cultural
Publication date :
19 September 2022
Event name :
Podcast Outras Costuras
Event organizer :
Federal University of Goiás, Brazil University of Liège, Belgium
