[fr] Ce chapitre mène une enquête sur l’impact des réseaux de partage tels que YouTube et Instagram dans la gestion sociale du sens. Notre hypothèse est que l’économie des valeurs sur les réseaux sociaux se base sur deux instances de médiation fondamentales. D’une part, les médiations techniques résultent des infrastructures des réseaux sociaux : les dispositifs médiatiques et les contraintes des logiciels structurent des formes d’interaction spécifiques. D’autre part, les médiations d’influence sont les processus à travers lesquels certains acteurs — tels que ceux que l’on nomme désormais « influenceurs » — sont capables d’agréger des collectifs auteur d’eux, avant de les exploiter en collaborations avec d’autres instances, porteurs d’autres sources de valorisation. La prise en compte des activités de formation et de transformation des collectifs autour des actes d’appréciation (aimer, partager, suivre) nous conduit vers l’hypothèse d’une régression expérientielle dans la gestion du sens, dont la particularité est d’être réglée par des procèdes de quantification algorithmique. [en] This chapter investigates the impact of social networks such as YouTube and Instagram in the social management of meaning. Our hypothesis is that the economy of values on social networks is based on two fundamental mediating instances. On the one hand, technical mediations result from social network infrastructures: media devices and software restrictions build specific forms of interaction. On the other hand, influence mediations are the processes through which certain actors - such as those now known as "influencers" - are able to aggregate collectives around themselves, before exploiting them in collaboration with other instances, which are the owners of other sources of value. Taking into account the activities of formation and transformation of collectives around the acts of appreciation (like, share, follow) will leads us to the hypothesis of an experiential regression in meaning management, the particularity of which is to be managed by algorithmic quantification procedures.
Disciplines :
Arts & humanities: Multidisciplinary, general & others Art & art history
Author, co-author :
D'Armenio, Enzo ; Université de Liège - ULiège > Département de langues et littératures romanes > Sciences du langage - Rhétorique
Language :
French
Title :
L’économie de l’influence dans les réseaux sociaux en ligne
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