[en] This updated version of the guide has been written by Patrick Barbosa under the supervision of Cécile Delcourt. It is inspired by Andy Field’s Discovering statistics using IBM SPSS Statistics published by Sage in 2013. Examples are based on the 2017 research paper of Delcourt et al. The main objective is to give students of the Marketing Research course all the tools they need for their quantitative study.
MARK0793-1 Marketing Research and MARK0794-1 Consumer Behavior
Institution :
HEC Liège, University of Liège
Commentary :
This guide must only be used as part of the course material of MARK0793-1 (Marketing Research) and MARK0794-1 (Consumer Behavior). For your master thesis, I strongly invite you to acquire Andy Field’s book for a more extensive explanation of the advanced statistical tests you can conduct with SPSS (e.g., the factor analysis).
