[en] Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, whereby users realize that they can enjoy greater value by joining the platform than by remaining outside of it. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on what elements should be included (or not) in their value proposition. In this paper, we argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, we propose an alternative tool that overcomes the limitations we identified and which fits well the case of a two-sided platform.
Disciplines :
Strategy & innovation
Author, co-author :
Neysen, Nicolas ; Université de Liège - ULiège > HEC Liège : Transformation digitale
Belleflamme, Paul; UCLouvain > Louvain School of Management
Language :
English
Title :
An augmented value proposition canvas for digital platforms