[en] Since 2017, the number of listed indices has exceeded the number of listed firms in the US markets. Exchange traded funds have grown in popularity and represent a liquid way to get exposure to equity style investing. This situation raises some concerns regarding investors’ limitations in processing information. Whereas investors benefit from financial research for individual listed firms, no channel of information covers style or factor investing. We examine the informational role of financial media targeting institutional investors with regard to style investing. We extract equity style coverage and sentiment from news targeting institutional investors. We further investigate news style coverage implication on mutual fund managers
trading behavior and holdings. Our work extends the literature on investor attention to news with a special emphasis to equity style investments.