Intention to use service; Corporate image; Information safety; Vietnam
Abstract :
[en] The decline in the physical office space for travel agencies in developed countries has been accompanied with increases in e-travel services offered online. A similar revolution can be expected in developing countries, such as Vietnam. But what will drive consumer action in these countries? While linkages between corporate image and information safety have been proposed to online buying intentions, the area has research gaps, which are investigated in this paper. We used a Technology Adoption based model with corporate image and information safety, and investigated e-travel services adoption among Vietnamese students. Our sample consists of 548 responses obtained from a survey conducted at a university in Vietnam. The results show that information safety, but interestingly not corporate image, links to e-travel services adoption. We discuss the reasons and propose future research opportunities in this area.
Research center :
Laboratoire d'Etudes sur les Nouvelles Technologies de l'Information, la Communication, l'Innovation et le Changement - LENTIC
Disciplines :
Management information systems
Author, co-author :
Dao, Kien Trung; Hanoi University of Science and Technology
Tapanainen, Tommi ; Université de Liège > HEC Liège : UER > Gest. du changement, innovation et intrapreneuriat
Nguyen, Thi Thanh Hai; Abo Akademi University (Finland)
Nguyen, Hien Thanh; Hanoi Foreign Trade University
Nguyen, Ngoc Dat; Hanoi Foreign Trade University
Language :
English
Title :
Information Safety, Corporate Image, and Intention to Use Online Services: Evidence from Travel Industry in Vietnam
Publication date :
2017
Event name :
Americas Conference on Information Systems (AMCIS)
Event organizer :
Association for Information Systems
Event place :
Boston, United States
Event date :
from 10-08-2017 to 12-08-2017
Audience :
International
Main work title :
23rd Americas Conference on Information Systems (AMCIS 2017): A Tradition of Innovation
Author, co-author :
Americas Conference on Information Systems
Publisher :
Association for Information Systems, Atlanta, Georgia
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