Article (Scientific journals)
Organizaciones regionales y diversidad cultural: la diplomacia de la Unión Europea con el Mercosur entre la sombra de Hollywood y la acción intergubernamental
Vlassis, Antonios
2016In Cuadernos de Información y Comunicación, 21, p. 97-115
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Keywords :
audiovisual; diplomacy; Mercosur; European Union; cultural industries; cooperation; Hollywood; cinema; Spain; Ibermedia; UNESCO; cultural diversity; cultural policy; Latin America; media studies; media policy
Abstract :
[en] Abstract. The aim of the article is double: on the one hand, to explore the EU’s ability to conduct a foreign audiovisual policy towards the Mercosur region and to promote the norms of the Convention on diversity of cultural expressions; on the other hand, to analyze the impact of the EU audiovisual policy model on the development of the Mercosur audiovisual cooperation and to focus on the main forces shaping the Mercosur audiovisual landscape. The article seeks to emphasize why and how the EU pursues an audiovisual foreign policy towards the Mercosur region, for which purposes as well as to highlight the resistances. In this sense, it is more concerned with understanding how the EU’s audiovisual diplomacy interplays with other main factors, such as the governmental action, namely the EU and Mercosur members’ audiovisual diplomacy and the practices of private sector (Hollywood and big media conglomerates).
Disciplines :
Political science, public administration & international relations
Author, co-author :
Vlassis, Antonios ;  Université de Liège > Département de science politique > Relations internationales
Language :
Spanish
Title :
Organizaciones regionales y diversidad cultural: la diplomacia de la Unión Europea con el Mercosur entre la sombra de Hollywood y la acción intergubernamental
Alternative titles :
[en] Regional organizations and cultural diversity : EU audiovisual diplomacy towards Mercosur in the shadow of Hollywood and the intergovernmentalism
Publication date :
October 2016
Journal title :
Cuadernos de Información y Comunicación
ISSN :
1135-7991
eISSN :
1988-4001
Publisher :
Servicio de Publicaciones, Universidad Complutense, Madrid, Spain
Volume :
21
Pages :
97-115
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 11 October 2016

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