Article (Scientific journals)
Les puissances émergentes dans la bataille mondiale de l'attraction: Bollywood, vecteur du soft power de l'Inde?
Vlassis, Antonios
2016In Interventions Economiques, 55 (July)
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Keywords :
rising powers; cinema; India; soft power; Bollywood; Hollywood; domestic structures; audiovisual policy; UNESCO; cultural industries; cultural diplomacy
Abstract :
[en] This article deals with the importance of the Indian film industry for the strengthening of India’s soft power and with the capability of the country to build an international status of active cultural power. As such, on the one hand, I seek to analyze the institutional features of the Indian movie system and to focus on the role of India within the international regime for audiovisual sector, and on the other hand, I aim to emphasize the worldwide cultural competition that India faces. The findings will show that the domestic structures are a major factor in order to understand the influence of India and its status within the world audiovisual economy, within which Hollywood has highly financing abilities and global distribution strategies.
Disciplines :
Political science, public administration & international relations
Author, co-author :
Vlassis, Antonios ;  Université de Liège > Département de science politique > Relations internationales
Language :
French
Title :
Les puissances émergentes dans la bataille mondiale de l'attraction: Bollywood, vecteur du soft power de l'Inde?
Publication date :
July 2016
Journal title :
Interventions Economiques
ISSN :
0715-3570
eISSN :
1710-7377
Publisher :
Interventions Economiques, Montréal, Canada
Volume :
55
Issue :
July
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 14 June 2016

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