The role on brand anthropomorphism in consumers' self-disclosure

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Scientific conference in universities or research centers (Scientific conferences in universities or research centers)

Gretry, Anaïs; Horvath, Csilla

2015

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https://hdl.handle.net/2268/179588

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Disciplines :

Marketing

Author, co-author :

Gretry, Anaïs ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management

Horvath, Csilla

Language :

English

Title :

The role on brand anthropomorphism in consumers' self-disclosure

Publication date :

20 January 2015

Event name :

Internal seminar at the University of British Columbia, Sauder School of Business

Event date :

January 20th, 2015

Available on ORBi :

since 24 March 2015

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