Reference : Can Brand Engagement Be Built through the Brand Communication Style? The Role of Anth...
Scientific congresses and symposiums : Unpublished conference/Abstract
Business & economic sciences : Marketing
http://hdl.handle.net/2268/168386
Can Brand Engagement Be Built through the Brand Communication Style? The Role of Anthropomorphism.
English
Gretry, Anaïs mailto [Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management >]
Horváth, Csilla mailto []
Van Riel, Allard mailto []
21-May-2014
Yes
International
2014 Academy of Marketing Science® Annual Conference
21 - 23 May 2014
Indianapolis
USA
http://hdl.handle.net/2268/168386

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