Abstract :
[en] With its marginal practices and diversified services, agritourism is a complex subject
of study. In some European rural areas it is seen as a smart diversification solution.
Even though agritourism is rather weak on the Walloon tourist market level, it is
important for farmers for whom it is often a means of supplementary income. Based
on crossed data concerning potential tourists, local tenants, privileged witnesses and
promotional information, the position of agritourism on the Walloon tourist market is
analysed. It is shown that agritourism is a multiple micro-niche market primarily
complementary to other sources of tourist supply. This paper underscores how
the assets of demand, of the region and of the farm all shape agritourist
diversification. Instead of providing a standardized well-known product, agritourism in
Wallonia is richly diverse, which creates difficulties in branding this tourist market
sector.
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