Conference given outside the academic context (Diverse speeches and writings)
The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium.
Hazee, Simon ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium.
Publication date :
16 April 2013
Event name :
Conference for the 'Non-profit marketing' expert group of STIMA
