Reference : Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field
Scientific congresses and symposiums : Unpublished conference/Abstract
Business & economic sciences : Social economics
Business & economic sciences : General management & organizational theory
Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field
[en] Gestion de l'hybridité : stratégies (inter-)organisationnelles dans le champ du commerce équitable
Huybrechts, Benjamin mailto [Université de Liège - ULiège > HEC-Ecole de gestion : UER > Management en économie sociale >]
27th EGOS Colloquium
6-9 July 2011
European Group for Organizational Studies
[en] hybridity ; fair trade ; hybride ; commerce équitable
[en] This paper aims to examine the concrete strategies through which organizations may reach compromises between conflicting logics. To reach this goal, this paper tries to capture some of the interactions between the organizational, inter-organizational and field levels in terms of management and diffusion of plural logics, using the case of social enterprises in the Fair Trade field.
Centre d'Économie Sociale - CES

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