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Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field
Huybrechts, Benjamin
201127th EGOS Colloquium
 

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Keywords :
hybridity; fair trade; hybride; commerce équitable
Abstract :
[en] This paper aims to examine the concrete strategies through which organizations may reach compromises between conflicting logics. To reach this goal, this paper tries to capture some of the interactions between the organizational, inter-organizational and field levels in terms of management and diffusion of plural logics, using the case of social enterprises in the Fair Trade field.
Research center :
CES - Centre d'Économie Sociale - ULiège
Disciplines :
Social economics
General management, entrepreneurship & organizational theory
Author, co-author :
Huybrechts, Benjamin ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > Management en économie sociale
Language :
English
Title :
Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field
Alternative titles :
[en] Gestion de l'hybridité : stratégies (inter-)organisationnelles dans le champ du commerce équitable
Publication date :
07 July 2011
Event name :
27th EGOS Colloquium
Event organizer :
European Group for Organizational Studies
Event place :
Gothenburg, Sweden
Event date :
6-9 July 2011
Audience :
International
Available on ORBi :
since 30 April 2012

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