Queens and ruler cults in Early Hellenism: Festivals, Administration, and Ideology

How can a new deity, with her/his specific attributes, timai and epiphanies, be created? By whom? And for what purposes? Who will her/his priests and believers be? Hellenistic documentation brings an historical perspective to the cultic, social and ideological aspects of religious phenomena, and ruler cults are a particular case of establishing/accepting new gods. Female ruler cults have only recently received specific attention. The paper examines the cases of Berenike I, Arsinoe II, and Laodike III in order to provide new interpretations of some dynastic festivals and to study the relationship between ruler cults and the legitimation of female power. The discussion relies mostly on papyri and inscriptions, but the final analysis of Theocritus XVII argues that the poetic logic of power legitimation is coherent with the one displayed in non-literary sources.