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Take no risk!: Immediate and delayed backfire effects of risk-reducing messages in retailers’ return and exchange policies

Woimant, Antonin; Steils, Nadia

2024 • In Journal of Retailing and Consumer Services

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Woimant and Steils (2024) Take No Risk JRCS.pdf

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Woimant and Steils (2024) Take No Risk JRCS.pdf

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