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Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships
Steils, Nadia; Martin, Annabel; Toti, Jean-François
2022 • In Journal of Advertising Research, 62 (2), p. 148 - 166

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Steils, Salerno, Toti 2022.pdf

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