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Purchase Intent, Online Offers and Product Innovation: Misunderstandings in the Ménage à Trois

Meersman, Davor; Debruyne, Christophe

2011 • In Business Information Systems Workshops - BIS 2011 International Workshops and BPSC International Conference, Pozna , Poland June 15-17, 2011. Revised Papers

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2011-aktb-preprint.pdf

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