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Abstract :
[en] By the end of 2050, 70% of the world population will live in cities. While challenges regarding sustainability in urban area (such as resources scarcity or air pollution) will increase (Intergovernmental Panel on Climate Change, 2018), Sustainable Business Models and Circular Economy have been identified as key enablers for the transition toward a more sustainable urban ecosystem and sustainability in general (Geissdoerfer et al., 2017; Bidmon and Knab, 2018; Geissdoerfer, Vladimirova and Evans, 2018; Lüdeke‐Freund, 2019). In the meantime, literature highlighted several barriers and drivers to Sustainable Business models and Circular Economy in different contexts and, as a consequence, to the development of Sustainable Business Models for Circular Economy (SBMfCE) (Evans et al., 2017; Bocken and Geradts, 2019; Hart et al., 2019; Tura et al., 2019). The paper delivers the results of a qualitative research based on 21 semi-structured interviews, documents analysis and one workshop conducted in Brussels Region with a focus on SBMfCE in the Built Environment and the main actors/stakeholders sustaining them. Starting from the existing barriers and drivers identified in the literature, the analysis adapts and complements the list of barriers and drivers considering the case of SBMfCE in the Built Environment at ecosystem level. Afterward the results are studied under the lens of the institutional isomorphism (DiMaggio and Powell, 1983) in order to give some keys and recommendations linked to the type of isomorphism. The final goal of this approach is to encourage the ecosystem homogenization toward Sustainability trough the generalization of SBMfCE. This study provides valuables results to address key questions for the development of circular economy, such as ‘How does policy regulate and promote circular innovations & business models in industries?’ (Built Environment - Construction & Architecture) and ‘What are the barriers and enablers towards urban circular economy?’.